9 Routes That
Could Take You into The
...and How to Navigate out of Them

The Bermuda Triangle is a place where ships and aircraft are said to have disappeared under mysterious circumstances. But there’s nothing mysterious, really, about what happens to application development projects when they enter the Mobile UX Bermuda Triangle.

Right before your eyes, schedules crumble, functions and features get dropped, frustrations mount, and users defect for competitors in a sea of bad reviews.

We’ve seen it all. Take a look at the nine paths that projects take on their way to the Mobile UX Bermuda Triangle. Benefit from our insights on how to navigate past this dangerous zone.

What's Ideal:
  • Consistent desktop and mobile experience
  • Simultaneous release of functionality
  • Shared code and content across desktop and mobile
  • Reduced development cost
What's Typical:
  • Different experience on desktop and mobile
  • Separate code bases and development teams
  • Staggered time to market
Users and Customers Want Everything NOW!
Heads in the Cloud:

Users insist on all-cloud, all the time. They’re migrating to competitors just for this.

Catalyst Insight:

Start with a unified UX design system. Add advanced 3rd-party UI controls. You’ll deliver functionality quicker and get web projects done faster.

Any-and-All Devices:

Users expect device-agnostic apps. They want equality between desktop and mobile features and functions. And they’re impatient. New features have to come out on all devices at once.

Catalyst Insight:

Get input from user studies to be sure. A lot of today’s apps have to be device agnostic. But for others, they use mobile only for specific “mobile-based” activities. Go to function parity when you’re sure it’s appropriate.

Apps That Respond:

Even when we get all features on all devices, users ding us. Our apps don’t work well at all resolutions on both mobile and desktop.

Catalyst Insight:

Users expect to learn an application once, then use it the same way on all devices. You have to design for all resolutions from the beginning. Technology won’t save your design later in the process.

UX Design & Specification
Ignorance Isn't Bliss:

We simply don’t know how to make our apps responsive to the resolution of the screen they’re on.

Catalyst Insight:

Responsive is hard! Don’t try to make everyone do it! Start with a UX design system that includes responsive behavior so it’s easier. Then give developers tools that make responsive part of their process, not an add-on.

Variability Is Not Helping:

Our UX design skills vary across departments and application teams.

Catalyst Insight:

Have your best developers define their methodology, including very specific deliverables. Limit tools to a narrow, common set. Use a documented UX design system so you don’t need brilliant design. Show everyone a working model of a production app as a target.

Can't Get It Done:

It’s hard for us to spec and design new functionality on web, iOS and Android.

Catalyst Insight:

Design based on the business process, not on the nuances of each mobile OS. Using pre-defined responsive/adaptive panels accelerates design and specification.

UX Development
Too Many of Everything:

We use a range of UI technologies across our desktop and mobile applications. We need to build and retain multiple development teams as well as support different development tools.

Catalyst Insight:

You can implement a design system across different technologies, but it’s difficult. Off-the-shelf controls reduce burden, skills and testing. Commit to native mobile only when it’s essential.


1: The design system provides responsive, reusable views that can be implemented across technologies.

2: A UI code library helps organizations standardize.

3: Use of 3rd-party controls minimizes testing.

Syncing Releases... Not:

Our organization struggles to deliver releases with feature parity across all devices on a timely basis. Varying technologies is where it starts. Then, no common development approach. Follow that with no UX design system. It’s amazing we get anything done.

Catalyst Insight:

The single most important element to evolve to, we’ve seen, is the UX design system. Even with dozens of tools and processes, if you’re all aiming at a single design nomenclature, things speed up.

Multiples Aren't Helping:

We’ve got multiple development teams, multiple technologies and multiple applications. The result: our software development life cycle is not controllable and not sustainable.

Catalyst Insight:

Every new technology adds complexity across the entire life cycle. To simplify your SDLC (Software Development Life Cycle), cut down on the number of designs, technologies and tools you use. Look for designs, tools and processes that were built to support multi-device development in the first place.

Special Offer! We're doing three Lightning Mobile UX Design Concepts free each month for the next six months. If you qualify, you’ll get FREE what would normally cost $2,400.

to qualify for Lightning Mobile UX
Bypass the Mobile UX Bermuda Triangle Now
Let Us Guide You Past the Mess

The best bet for escaping the grip of the vortex of move-to-mobile problems is our Lightning Mobile Design Concept project. It’s a superfast and affordable tool that shows you your app as it could look when it’s mobile and responsive. Two weeks, two views, plus a summary of objectives of the design. And if you qualify,** during the six-month intro period, it’ll be FREE.

Provide this information to get started:
** To qualify, your organization must have an application you are planning to extend to mobile within the next 3-6 months and a budget in excess of $30k. Whether a company qualifies for a no-cost project (reg. price $2,400) is at the sole discretion of CatalystUX.

We’re delighted that you’re interested in navigation aid. We’ll email you shortly, suggesting a couple times to schedule a talk. Let us know which one is best, or pick another. Ear-to-ear is the best way to move the work along to the next level. We’ll give you useful, actionable insight on this first call.

In the meantime, let us get to know you a little better. Please tell us just a little more about your situation:

See if you qualify for Lightning Mobile UX