1. Conduct 5-Part comparative UX analysis
This isn’t your father’s competitive analysis. We go a level deeper, showing you which additional, emerging and best-of-breed solutions your users are relying on.
2. Define personas and core experience
Identify each persona that will use your app, and their responsibilities, needs and goals. Most importantly, for each, figure out where 80% of the users spend 80% of their time.
3. Define the optimal user journey/experience
Your users may start in your app—but where do you want them to end up? Map out the entire journey, from email to phone and even in-person interactions.
4. Identify points of innovation
Want to do something groundbreaking? Here’s your chance. Just make sure you’re providing true value, differentiation and competitive advantage—not just a gimmick.
5. Define UI technology strategy
There are 14 key UI technology decisions you’ll need to make. We’ll walk you through all of them—from core technologies to coding patterns and everything in between.
6. Finalize UI architecture strategy
A well-defined UI architecture strategy is the foundation for elegant simplicity. Use proven UX patterns to map out navigation and control schemes, and minimize the number of views.
7. Define functionality for 80/80 experience
You already know where 80% of users spend 80% of their time. Now you’ll define the functionality for those core views. This is a critical step for a successful UX.
8. Establish guiding Unified UX design principles
Is your entire development team on the same page? This is your chance to lay out the overarching design rules so everyone is approaching your UX from the same angle.
9. Generate design concepts and validate
Explore all potential design approaches. Get input from actual users so you can be sure you end up with the most compelling execution.
10. Finalize look and feel
Ready to bring your brand to life across your digital solutions? It’s not just visual design: Language, voice and tone are just as important to a successful user experience.
11. Apply design to core experience
You’ve created the functionality and the look and feel—here’s where it all comes together. Get the design right for the core experience and you’ll have a winning UX.
12. Complete Unified UX design cycle
Once you’ve finished designing for your primary device, identify how to translate it across other devices with responsive or adaptive adjustments to individual UI panels.
13. Specify all views for UI development
Give your UI developers the blueprint to build the finished product. Make it fully accessible online and you’ll make life easier for everyone.
14. Code core reusable views
Why write each view from scratch when you can create code that’s reusable across views and apps? That’s how you get real consistency (not to mention shorter dev time).
15. Code all views
Did you follow number 14? Then good news: You’re about to cut your development time for this step by 50 to 75%. Plus, you can hand it off to less experienced developers.
16. Integrate all views to UI
Finally, integrate your UI with backend functionality. Code the UI and get it right first—you’ll save yourself significant time in the long run.
A Unified UX helps you ensure consistency across your entire family of digital solutions as well as across devices.