7
UX Trends for
Finance
What's shaping the UX landscape in 2019?
Read our guide to find out.
1
Artificial intelligence gets smarter

You don’t have to look very far to see the impact of Artificial Intelligence (AI) in everyday life. In financial services, AI can play a big role in predicting fraud quicker, making smarter investment decisions and reducing credit risk and expediting loan underwriting.

2
Predictive analytics. Productive lives.

By helping users make smarter decisions, predictive analytics has completely transformed the way people work. And it’s only going to get better. In a digital world, predictive analytics can provide users with more valuable and insightful data at the point they are making a decision.

Financial institutions are increasingly relying on predictive analytics for more efficient and comprehensive loan underwriting, modeling inflows and outflows of money based on past customer behaviors and, perhaps most importantly, assessing risk more accurately by forecasting future conditions.

3
Enhanced Security and Authentication

As high-profile breaches continue to grow in frequency and severity, every company is looking for ways to make their applications and user data more secure. In fact, 61% of cybersecurity professionals say threats to data privacy are their biggest concern.

To address this, new UX is incorporating security and authentication methods like fingerprint, voice and facial recognition directly into the design—making safety seamless and even more comprehensive.

4
Smart, Personalized User Interfaces.

Today, users want an experience that “knows” them. Which explains why in a recent study, 33% of customers who abandon business relationships said they do so because personalization is lacking.

In 2019, UX design will need to anticipate and deliver on what users need when they need it. Smart, personalized interfaces should use insight to tailor the user experience to be simpler. For example, your bank knows the most common activities you do and presents those when you login via your smartphone.

1. https://www.alertlogic.com/resources/industry-reports/2018-cloud-security-spotlight/
2. Accenture, 2018

5
Mobile settings call for mobile solutions

For users working in a mobile setting, companies need to deliver their solutions as a mobile-based solution, period. For example, we’ve designed mobile apps for growers completing food testing in the field before packing, water companies testing at the well site and mechanics working on airplanes on a tarmac.

6
Simplicity is good for your bottom line.

At Catalyst UX, we repeatedly emphasize the importance of simplicity in design—and this trend will continue. Why? A more simplified, efficient user experience reduces the time required to complete tasks, enables use by lower skilled people and reduces training. All of this flows to one important place: your bottom line.

7
More actionable, informative visualizations

While you have access to more raw data today than ever before, it doesn’t mean much if your users don’t know how to consume it—especially with 65% of the population identifying as visual learners.

Now users expect to see only useful, visual insights versus raw data. This means new UX will need to serve up only pertinent information in a visually engaging way.

Is your software staying ahead of the curve?
To make sure you’re well positioned for 2019, we’re offering a FREE UX design review (a $3000 value). If you’re updating your software in the next year, this is the perfect way to get started. We’ll help you identify the top UX refinements that will have the greatest impact on your customers and your bottom line.
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Get a FREE UX Design Review
Updating your software in the next year? Schedule a meeting for a FREE UX design review (a $3000 value). It’s the perfect way to get started.